Robert Pattinson represents Dior Homme: Celebs in PR

Attention all TwiHearts! Robert Pattinson is the new face of Dior Homme fragrances! Being a major TwiHeart myself, all news about Pattinson is on my radar so when I heard that he will be representing Dior, I was overwhelmed with excitement. While working at Dior, I communicated with Pattinson’s stylist and publicist, trying to figure out what he would wear to his next big event. Although I never got to meet him, the communication with his “people” was good enough for me. Pattinson has appeared in Dior Homme many times this year including the Cannes Film Festival and the Teen Choice Awards.

In the fashion industry, celebrities play a huge role in brand promotion. From red carpet events to every day life, celebs are constantly being photographed, so why not put them in your company’s clothes? It can be one of the easiest ways to promote a brand but it is hard to get to that point. There is a whole process celebs, stylists and PR professionals go through in order to get a specific brand on the red carpet. Lets make an example of Kristen Stewart going to the red carpet premiere of Twilight: Breaking Dawn Part II. Stewart doesn’t have time to go shopping for the perfect gowns for all the red carpet events so her stylist goes to all the different fashion brands to find the perfect dress for Stewart. Which ever brand Stewart picks, is great publicity for the company. Through magazines and social media, the public will get a good sense of what Stewart likes and people will follow.

Robert Pattinson to be new face of Dior Men fragrances



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