The audience comes first

When working in PR, it is important to remember the rule “audience first.” During the massive Hurricane Sandy taking over the Northwest, Gap and American Apparel did not follow this rule. Rather than consol to its audiences going through this tragedy, these two companies used the hurricane as a marketing tool. American Apparel said things like “…if you’re bored” and Gap tweeted “All impacted by #Sandy, stay safe! We’ll be doing lots of shopping today. How about you?” The way the company reacted to the hurricane made it seem like it only cared about the brand and making money, not how its customers were doing.

In order for a company to maintain customers, it needs to be able to have customers’ emotional support first. When buying products, a customer should be comfortable with the company they are buying from and know that the company will be supportive in the future.

During Sandy, Retailers Forget ‘Audience First’ PR Rule


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s