Posted in November 2012

Tweeting gone wrong

Companies have started to use social media as a form of reaching out to the public, which has proven to be a successful, but it definitely has its downfalls.  Prior to the use of social media as a business strategy, it was primarily used for personal social communication. Because of this shift in social media … Continue reading

The audience comes first

When working in PR, it is important to remember the rule “audience first.” During the massive Hurricane Sandy taking over the Northwest, Gap and American Apparel did not follow this rule. Rather than consol to its audiences going through this tragedy, these two companies used the hurricane as a marketing tool. American Apparel said things … Continue reading

Tory Burch uses Instagram at #LAFNO

Instagram has evolved into another form of social media that companies use as a marketing tool. Companies have come up with creative ways to involve its target audiences through Instagram. When I was living in this summer, I attended LA’s Fashion Night Out. There were multiple hashtags created to encourage users to come to the … Continue reading